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Addressing the challenges of implementing a customer-centric strategy
by Infor CRM

Enterprising companies around the world are increasingly developing and implementing customer-centric growth strategies, based on deepening relationships with their customers to emphasize long-term satisfaction over short-term sales conversions. With these strategies, the key indicator of success is customer lifetime value, a measurement of the customer's value over the life of the relationship. Other key metrics include share of wallet, products per customer, average revenue per user (ARPU),...
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