Experienced business users are demanding an integrated view of unstructured content -- or, as Dr. Barry Devlin calls it, "soft" information - with the harder data already available to them in the warehouse. While soft information on its own does have value, the real business advantage comes from exploring the entire set of hard and soft information free from the limitations of the pervasive, predefined data structures of hard information.

Hear how a unified information store can provide the platform for deeper insight and examination by bringing together data and content from diverse sources, without losing either the relationships so valued in the database realm or the context and nuances so important in content. And, of course, there is a requirement for sophisticated yet flexible querying, which means both SQL and the fuzzy search queries that deliver the Google experience online.

In this interactive webinar, Dr. Devlin, one of the foremost authorities on business insight and data warehousing, and Sid Probstein, CTO of Attivio, will first show data and content as two ends of a continuum of the same business information asset and then explore the depth of integration required for full business value.